Serendipity Arts Festival (SAF), organised by the Serendipity Arts Foundation, is one of South Asia’s largest multidisciplinary arts initiatives, held annually in Panaji, Goa. The Foundation promotes innovation, education, and sustainability in the arts through collaborative cultural efforts across visual, performing, culinary, film, literature, and fashion genres.
My association with SAF began with an internship in 2017, later evolving into a full-time role as a Graphic & Interaction Designer after my undergraduate studies. During my tenure, I worked on developing and implementing a new design language in collaboration with Codesign, which reflected the festival's vibrant and experiential spirit. My role involved experimenting with the evolving design language to create visually cohesive and memorable content, working closely with team members focused on social media, advertising, and illustrations.
Creative Direction: CoDesign
Copywriting: Shayanika Das
Editorial: Arushi Vats, Nandita Jaishankar
Designers: Aman Srivastava, Apoorva Kapur, Veer Misra
Special Thanks: Team at Serendipity Arts Foundation
