I was tasked with developing the brand identity for the first-ever virtual edition of the Serendipity Arts Festival—Serendipity Arts Virtual. This project was born out of the need to reimagine one of South Asia’s largest interdisciplinary arts festivals in response to the restrictions imposed by the COVID-19 pandemic.
Translating the scale, diversity, and immersive nature of the physical festival into a compelling digital experience was a complex challenge. We aimed to maintain the spirit of cross-disciplinary collaboration and public engagement through a series of internet-based programmes—ranging from interactive performances to workshops and panel discussions.
Designing the brand identity involved creating a cohesive visual and conceptual language that could adapt to multiple digital formats while resonating with a global, online audience. The project was not only a creative challenge but also a learning experience in navigating the nuances of digital engagement during a time of global uncertainty.
Creative Direction: Aman Srivastava Design
Copywriting: Shayanika Das
Editorial: Arushi Vats, Nandita Jaishankar
Designers: Aman Srivastava, Mallika Joshi
Web Design: Pulak Bhatnagar
Special Thanks: Team at Serendipity Arts Foundation
